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Next Patient DentalFind my gaps

01A dental patient-acquisition system

Make your next patient a system.

One coordinated path from attention, to inquiry, to fast follow-up, to a booked consultation — built, run and reported by one founder-led team. We don't promise patients or revenue. We build the path and show you every step of it.

Find the gaps in my patient journey See the systemPresent as slides

Fig. 1 — the path we build and measure

02The problem

Interest doesn't disappear. It leaks between the steps.

Most practices don't lack ads, a website or a front desk. They lack the joins between them. The ad promises one thing and the page says another. A message waits hours for a reply. Nobody makes the next step obvious. Each handoff is owned by a different vendor — or by nobody.

We don't publish industry "loss rates." Your audit shows where your own handoffs break, using your own numbers.

Find the gaps in my patient journey

03Who builds it

Brand-scale judgement, applied to one practice.

Ernie Manansala

Co-founder & Fractional CMO

20+ years in brand marketing — from field and lifestyle programs to running brands at executive level. At Next Patient Dental he sets offer strategy, campaign direction and optimization calls himself.

Full background at ernie.life

The beverage and consumer roles above are Ernie's historical brand-marketing positions. Those companies are not Next Patient Dental clients and do not endorse this service. Background source: ernie.life.

04Financial scale

A $4.299M documented Meta billing footprint.

$4,299,203.52

Net historical Meta billing/payments, excluding ad credits

Accounts reviewed
62
Transaction records
6,785
Ad credits (separate)
$1,514.25

Source: internal audit of Meta billing records, September 27–28, 2026. Figures are historical billing across the reviewed accounts — not delivery-based "Amount Spent," and not proof that every dollar was personally managed by our team. Refunds are netted; failed payment attempts and outstanding balances are excluded. No client account IDs or transaction rows are published.

05Dental campaign examples

Same window. Two practices. Real inquiry numbers.

Local Meta messaging campaigns, reporting window August 9 – September 7, 2026.

Messaging conversations

LV Dental622
Sunset Dental Group165

Cost per conversation

Lower is better

LV Dental$11.44
Sunset Dental Group$15.68

Media spend

LV Dental$7,118
Sunset Dental Group$2,587
LV Dental report Sunset Dental Group / Dr. Kronquist report

Messaging conversations are inquiry events reported by Meta Ads Manager — not unique people, appointments, patients or revenue. LV Dental separately reported roughly $68,000 in additional sales in under four months; that figure is practice-reported and not verified attribution.

06The operating system

Seven stations. One line.

Every station is run by the same team, so nothing gets lost at a handoff.

  1. STATION 01

    Strategy & treatment focus

    Pick the treatments worth growing, against your capacity and market. One clear offer per campaign.

  2. STATION 02

    Practice-specific creative

    Ads that show your team, your office and the outcome a patient wants — produced and tested continuously.

  3. STATION 03

    Meta & Google distribution

    Meta to create local demand; Google Search to catch patients already looking.

  4. STATION 04

    Conversion destination & tracking

    A page or message flow that matches the ad, with tracking so every inquiry is counted once.

  5. STATION 05

    Qualification & rapid follow-up

    Agreed rules for what counts, and a first human reply within minutes during staffed hours.

  6. STATION 06

    Booking support

    Scripts, workflow and handoff so a qualified inquiry becomes a scheduled consultation.

  7. STATION 07

    Pipeline reporting & iteration

    Inquiries → qualified → booked → attended, reviewed with you and fed back into the next campaign.

Your practice always retains clinical assessment, treatment recommendations and treatment acceptance. We run marketing and follow-up support; your clinicians make every clinical decision.

Find the gaps in my patient journey

07Treatment focus

Pick a treatment. Watch the path change.

Illustrative workflow · Implants

  1. 1

    Outcome-led ad: eat and smile with confidence

  2. 2

    Explainer page: process, consult, financing options

  3. 3

    Same-hour reply and pre-consult questions

  4. 4

    Consultation booked with treatment coordinator

Illustrative workflow only — not a client result or a clinical promise. Actual steps are agreed with your team.

08Roadmap

From audit to live campaigns in about two weeks.

Timing depends on ad-account access, approvals and the assets your team returns.

09Investment

One team, one fee, the whole path.

$5,000/month

Management fee · Meta + Google + Fractional CMO

  • + Media spend paid directly to Meta and Google (separate from our fee)
  • Initial 90-day program, beginning when campaigns and tracking are live
  • Bi-monthly 1:1 strategy sessions with Ernie
Start with the audit

10Risk reversal

Our written guarantee: The 90-Day Implant Opportunity System.

We agree a qualified-inquiry target with you in writing before launch, hold your media budget flat, and hit it within 90 days — or we waive our management fee until a following 30-day period reaches the target.

This is a fee waiver, not a refund, and not a patient or revenue guarantee. Messaging conversations are inquiries — not appointments, patients or revenue.

Read the complete terms

Eligibility & measurement

  • Eligibility starts with an audit and reliable implant-specific baseline data.
  • The target is agreed in writing before launch; practices without a reliable baseline get a separately agreed fixed target instead.
  • Results compare the final 30 days of the program with the 30 days before launch, using the same qualification rules, attribution method and media budget.

What counts as a qualified inquiry

A unique new prospect in your service area, with valid contact details, stated implant interest and willingness to discuss a consultation.

Not a booked consultation, a clinically eligible patient, a financing approval or an accepted case. Spam, duplicates, vendors, existing patients and unrelated inquiries are excluded.

Practice requirements

  • Maintain at least $2,000 per month in media spend, plus the selected management fee. Media is paid separately and continues during any fee-waiver period.
  • Maintain 10 available consultation slots per week for the promoted treatment.
  • Attempt first human contact within five minutes during staffed hours; answer after-hours inquiries at the start of the next staffed period.
  • Use the agreed follow-up workflow and record contact, qualification, booking, attendance and treatment outcomes in the shared pipeline.
  • Attend two client-success reviews per month and provide advertising, tracking and pipeline access so both teams can reconcile qualifying inquiries.
  • Run mutually approved offers and return requested assets, approvals and feedback within 24 business hours.
  • Complete the initial 90 days, beginning when campaigns and tracking are live.

Responsibilities

Next Patient Dental owns campaign execution and optimization. Your practice owns clinical assessment, availability, response, booking, attendance and treatment acceptance. Material budget changes, tracking outages and practice-requested pauses are agreed in writing before they affect measurement.

11Questions owners ask

Straight answers, before you ask.

What's the difference between ad spend and your fee?

Media spend is paid directly by your practice to Meta and Google, from your own ad accounts. Our management fee covers strategy, creative, campaign management, pages and tracking, follow-up support and reporting. The guarantee requires at least $2,000 a month in media.

Who owns the ad accounts, pages and data?

You do. We work inside accounts your practice owns, so if we ever part ways, the campaigns, audiences, tracking and data stay with you.

How long until we see anything?

The audit takes about five business days, and campaigns usually launch around days 6–14 once access and approvals are in place. The guarantee window is the initial 90 days, starting when campaigns and tracking are live.

Who books the appointments?

Your team does. We provide the follow-up workflow, scripts and booking support, but your staff make first contact, schedule consultations and handle attendance. The guarantee requires a first human reply within five minutes during staffed hours.

Is a qualified inquiry the same as a patient?

No. A qualified inquiry is a unique new prospect in your area with valid contact details and stated treatment interest. It is not a booked consultation, a clinically eligible patient or an accepted case. We report each stage separately.

We already have an agency. Why switch?

You may not need to. The audit shows where your current setup is losing interest. If the gaps are at handoffs between vendors, one team running the whole path is the fix. If not, we'll tell you.

Everything we operate runs inside assets you own.

12Next step

Find the gaps in your patient journey.

Request the free Patient Leak Audit. Ernie or Kyle will review your market, campaigns, page and follow-up, then reply by email. No obligation.

Prefer email? Ernie@workwithema.com

Please give us either a website or a city so we can review your market.

Your request is securely saved for Ernie or Kyle to review.