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Campaign reports.

Two dental practices, the same 30-day period, and the same metric: messaging conversations started and what each one cost in ad spend.

Messaging conversations are inquiry events recorded in Meta Ads Manager — not unique people, appointments, patients or revenue.

LV Dental

Las Vegas, Nevada · 8-month client term

622 messaging conversations at $11.44 each across four Meta campaigns

Inquiry generation through testimonial-led and crown-specific Messenger campaigns running side by side in one market.

Practice-reported: approximately $68,000 in additional sales in under 4 months.

Dr. Kronquist / Sunset Dental Group

Santa Ana, California

Local inquiry generation with a campaign structure that included an English and Spanish build for the Santa Ana market.

Source: Meta Ads Manager, reviewed September 8, 2026.
Reporting period: August 9 – September 7, 2026 (30 days).
Cost per conversation = ad spend divided by messaging conversations started, rounded to the nearest cent.
Ad spend is media paid to Meta. It excludes agency management fees and any production costs.
Messaging conversations are inquiries — not verified appointments, patients, or revenue. Conversation events count started conversations, not unique people, so one person may appear more than once. Results vary.
Any sales figure shown is reported by the practice itself and is not verified campaign revenue.